JoyBräu.
The evolution of beer
Truly Non-Alcoholic with future-proof protein.
Very good was not good enough for us
Beer can do more than just taste good. That’s why we developed the world’s first performance beer. A delicious beer packed with protein, for those who have goals that push life’s limits, who strive to be better every day.
Whether in sports, at work, or in life. For those who relish overcoming resistance, then reward themselves with a JoyBräu. Natural enjoyment meets maximum performance.
JoyBräu Lemon
JoyBräu Grapefruit
JoyBräu Lager
Full flavor.
Full protein.
Full Convenience
No stirring, no shaking, no mixing. Our products are ready-to-drink, whether post-workout or after a long day. At home, on the go, alone or with friends. The reward you need, wherever and whenever you want it.
Full Flavor
We’ve already won international beer awards, but we wanted to make it even tastier. JoyBräu comes in three mouth-watering versions: Lemon, Grapefruit and as a classic lager. Made like a proper non-alcoholic beer. The rest? That’s our little secret.
Full Natural
Hops, malt, water, and yeast. Nothing more, nothing less. Just like a good beer should be. Plus, natural flavors and high-quality protein. These ingredients make all our products natural and vegan.
Full Expertise
What started in 2016 as a wild idea between two college buddies has become the world’s first performance beer. Today, skilled brewmasters at one of Germany’s largest breweries take care of our product, combining nearly 300 years of brewing tradition with true innovation.
A quick look back
2018
The Beginnings
At the premiere of our first products at FIBO in Cologne, where we were awarded as the most innovative fitness product of the year.
2021
3 Million Cans
We’ve hit the 3 million can mark, with over 100,000 happy customers in Germany alone.
2024
Our Future
JoyBräu becomes part of OeTTINGER BEVERAGES, one of the world’s leading breweries and beverage producers, with an annual production of 7.5 million hectoliters.